Our Methodology

Neofacts employs both qualitative and quantitative research methodologies depending on the research goal, objectives, and nature of the data required. Qualitative research is useful when exploring new areas, gaining a deep understanding of customer attitudes and behaviours, and identifying potential new products or services, While Quantitative research is useful for testing hypotheses, measuring customer satisfaction, and making data-driven decisions. Some of the data collection methods employed include;

CAPI

CAWI

Customer Intercepts

Online Groups

Focus Group Discussions

Mystery Shopping

Indepth Interviews

PAPI

CATI

CLTs

Exit Interview

Ethnography

Sectors We Cover

Neofacts offers a wide range of market, social and policy research services all related to information gathering, analysis and strategy formulation. We have successfully completed extensive studies through a wide range of industries on behalf of major companies & organizations across the sub-Saharan Africa. we serve and support a number of sectors;