Welcome to Neofacts
We are dedicated to providing high-quality and thorough research services to a wide range of clients. We have a team of experienced researchers with a diverse range of expertise and backgrounds, allowing us to tackle projects in a variety of fields. We pride ourselves on our attention to detail, critical thinking skills, and ability to deliver results in a timely manner.
We believe in the importance of staying up to date with the latest research and methodologies, and constantly strive to improve and expand our skills. Our company values integrity, transparency, and collaboration, and we work closely with our clients to ensure that their needs an expectations are met.
What We Do
Market Research
We collect insightful qualitative and quantitative data about the African market on different products or services. Our tools include, mystery shopping, interviews, surveys and focus groups, in-depth interviews etc., all tailored to different market segments.
Business to Business (B2B) Research
B2B market research helps in gaining a better understanding of the market stakeholders and decision makers.
Business to Customer (B2C) Research
Business to Consumer (B2C) Market Research is a type of research that businesses to understand their customers’ preferences and behavior.
Brand Health Trackers
Brand health tracker surveys are a specific type of tracking study used to measure a brand’s current state of awareness, associations, perceptions, interest, advocacy (NPS), and more.
Social and Public Policy Research
Our premier research service delivers robust social, economic, and public policy insights tailored specifically for Sub-Saharan Africa. By bridging the gap between scientific data and actionable decision-making, we shape impactful public policy, promote local community development, and protect vulnerable populations.
Governance, Politics & Public Policy Research
This has a critical role in informing evidence-based decision-making, promoting effective governance, and advancing sustainable development.
Humanitarian Aid Research
We recognize the critical role of humanitarian aid in providing life-saving assistance and essential services to people affected by disasters, conflicts, and other emergencies.
Monitoring and Evaluations
At NEOFACTS, we understand the importance of monitoring and evaluation (M&E) in ensuring the effectiveness and impact of development programs.
Our Methodology
Neofacts employs both qualitative and quantitative research methodologies depending on the research goal, objectives, and nature of the data required. Qualitative research is useful when exploring new areas, gaining a deep understanding of customer attitudes and behaviours, and identifying potential new products or services, While Quantitative research is useful for testing hypotheses, measuring customer satisfaction, and making data-driven decisions. Some of the data collection methods employed include;
CAPI
CAWI
Focus Group Discussions
Mystery Shopping
In-depth Interviews (IDIs)
PAPI
CATI
Mini Groups
Duos Interviews
Sectors We Cover
Neofacts offers a wide range of market, social and policy research services all related to information gathering, analysis and strategy formulation. We have successfully completed extensive studies through a wide range of industries on behalf of major companies & organizations across the sub-Saharan Africa. we serve and support a number of sectors;
Brands/Companies Served
