Duo is a unique research method that involves two individuals engaging in a conversation about a specific topic, while coming from very different viewpoints. The purpose of this approach is to facilitate a dialogue that allows both individuals to gain new insights and knowledge on the topic, leading to changes in their perspectives. These changes in viewpoints are then analyzed as research data.

NEOFACTS provides Duo research methodologies that are tailored to the specific needs of our clients. Our experienced moderators work closely with participants to facilitate a meaningful conversation that allows for a deep exploration of the topic at hand. Through this approach, clients can gain valuable insights into the opinions and perspectives of individuals from diverse backgrounds and viewpoints.

The Duo research method can be particularly effective for exploring complex issues that require a nuanced understanding of multiple perspectives. By engaging in a conversation with someone from a different viewpoint, participants are able to broaden their horizons and gain new insights that they may not have considered previously. By partnering with NEOFACTS, clients can benefit from our expertise in this area and our commitment to delivering high-quality research services that meet their specific needs.