NEOFACTS provides a service where a professional, external moderator facilitates a Focus Group Discussion (FGD) – a qualitative research method that involves a group of people usually 8-10, who are selected to discuss a specific topic or issue in-depth. During the FGD, participants are encouraged to share their attitudes, perceptions, experiences, and knowledge with the group. This method is based on the premise that group processes can help to identify and clarify shared knowledge among communities and groups, which might be challenging to obtain through individual interviews.
An online focus group is a type of research method that is conducted through an online platform, which allows researchers to collect data by facilitating a discussion among a group of respondents. This approach can be particularly useful when participants are geographically dispersed, making it difficult for them to attend a physical meeting. Instead, they can connect through an online platform to participate in a focus group.
NEOFACTS provides a convenient and effective solution for conducting online focus groups through our online qualitative package. Our package includes the tools necessary for hosting and moderating an online focus group, which can be customized to suit the specific needs of our clients. Our experienced moderators ensure that the discussion remains focused on the topic at hand, while also encouraging participation from all respondents. This method of data collection offers a number of benefits, including flexibility in scheduling, as well as the ability to reach a wider audience. Additionally, online focus groups are often more cost-effective than in-person meetings, which can be a significant advantage for clients with budget constraints.
Mini groups are a research method that is similar to a focus group but with a smaller number of participants, typically between 2 and 5 people. This approach can be particularly useful for research projects where a more intimate setting is required, or where the topic area is complex and may require more in-depth explanation. Like focus groups, mini-groups are a qualitative research method that allows participants to share their attitudes, opinions, experiences, and perceptions in a group setting. This approach offers several benefits, including the ability to gather more detailed information, as well as the opportunity to explore a wider range of issues.
NEOFACTS offers mini-group research services that can be customized to meet the unique needs of our clients. Our experienced moderators work closely with participants to ensure that the discussion remains focused on the topic at hand, while also encouraging participation from all attendees.
Duo is a unique research method that involves two individuals engaging in a conversation about a specific topic, while coming from very different viewpoints. The purpose of this approach is to facilitate a dialogue that allows both individuals to gain new insights and knowledge on the topic, leading to changes in their perspectives. These changes in viewpoints are then analyzed as research data.
NEOFACTS provides Duo research methodologies that are tailored to the specific needs of our clients. Our experienced moderators work closely with participants to facilitate a meaningful conversation that allows for a deep exploration of the topic at hand. Through this approach, clients can gain valuable insights into the opinions and perspectives of individuals from diverse backgrounds and viewpoints.
The Duo research method can be particularly effective for exploring complex issues that require a nuanced understanding of multiple perspectives. By engaging in a conversation with someone from a different viewpoint, participants are able to broaden their horizons and gain new insights that they may not have considered previously. By partnering with NEOFACTS, clients can benefit from our expertise in this area and our commitment to delivering high-quality research services that meet their specific needs.
Neofacts employs Ethnographic market research; a systematic method used to observe how consumers use a product or service in their natural environment. This approach can provide valuable insights into consumer behaviour and highlight potential gaps in the market that can lead to innovative breakthroughs. Ethnographic market research is applicable to both B2B and B2C products and typically involves participating in communities, conducting a blend of structured and unstructured interviews to gather qualitative data, direct observation, and analyzing the main issues and any contradictions found within the qualitative data. By using this research method, researchers can gain a deeper understanding of consumer behaviour and preferences, which can aid in developing effective marketing strategies and improving product design and functionality.
Netnography is an online research method that is similar to traditional ethnography. Instead of conducting research in physical locations, netnography analyzes the digital presence of consumers. This process involves scrutinizing a wide range of online content such as blogs, forums, social media platforms, and other digital sources. By analyzing these online resources, researchers can gain valuable insights into the consumer’s online behaviors, interests, and interactions. The aim of netnography is to understand the consumer’s digital world, including their opinions, attitudes, and beliefs, and how these factors influence their behavior.
We employ immersion research techniques that to gain insights into individuals’ behaviours, emotions, and cognitive perceptions in real-life situations. This approach is particularly valuable under the following circumstances:
When there is a need to comprehend the circumstances in which customers use a product or service. Researchers can investigate the timing, manner, and setting in which customers use a product or service.
When the researchers are not familiar with the customer’s world. Marketing is easy if the researcher is a part of the target demographic. However, when the researchers are addressing a different demographic, immersion research can be useful in developing an intuitive understanding of the customer’s daily life and perspective.
When there is a need to solicit ideas from customers. Immersion research is an effective method for gathering insights from customers, as it provides a platform for customers to express their thoughts, ideas, and preferences.
An IDI, or in-depth interview, is a type of data collection method where a researcher conducts a conversation with an individual to gain insights into their experiences, beliefs, and attitudes. These conversations usually last between 30 to 60 minutes and can be conducted over the phone or in person. IDIs are an effective way of exploring new concepts such as products or services and can help researchers understand the decision-making process and other related factors. This data collection method is useful for gaining in-depth insights and understanding the opinions and behaviours of participants. By conducting IDIs, researchers can gain a better understanding of consumer needs and preferences, which can aid in the development of effective marketing strategies and product designs.
NEOFACTS utilizes the customer intercept method as a data collection technique for market research. This method involves talking to customers while they are engaged with a product or service, in order to gather valuable insights into their experiences. The purpose of this qualitative research method is to identify what’s working well, current pain points, and emotional motivators that influence consumer behaviour.
By conducting customer intercepts, NEOFACTS help clients gain a deeper understanding of how customers interact with their products or services in real-time. This approach allows the research team to observe and ask questions about the customer’s experience, providing insights that are difficult to obtain through other methods. Customer intercepts can be conducted in a variety of settings, such as retail stores, restaurants, and other customer-facing establishments. This method is particularly useful for gathering in-the-moment feedback and identifying pain points that customer may not have considered before. Additionally, customer intercepts can provide insights into emotional motivators that influence customer behavior, such as convenience, brand loyalty, or product quality.
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We are a professional research firm/company providing market research, social research, public policy research, monitoring & Evaluation, and data collection services; operating in Uganda, Kenya, Tanzania, Rwanda, Burundi, Democratic Republic of Congo, Sudan, Ethiopia, South Sudan, Djibouti, Somalia, Eritrea, Mozambique, Malawi, Mali, Nigeria, Ghana, Chad, Central African Republic and the rest of Sub-Saharan Africa.