NEOFACTS uses Central Location Tests (CLTs) as a data collection method for market research. CLTs offer a controlled and standardized environment for conducting taste testing and sensory testing, which is crucial for accurate data collection. These tests can be conducted in a variety of settings, such as hotels, malls, churches, testing labs, schools, eateries, and community settings.

By using CLTs, NEOFACTS can ensure that all participants are exposed to the same conditions, which eliminates potential confounding variables that may skew the results. This allows for more accurate and reliable data collection, which can then be used to inform product development, marketing strategies, and other business decisions. CLTs further offer a flexible approach to data collection, allowing for various settings to be utilized depending on the needs of the study. For example, if the study is focused on food products, a restaurant or testing lab may be more appropriate. Alternatively, if the study is focused on consumer products, a mall or community setting may be more suitable.